Personal: A Blogger’s Workflow- My Schedule Monday Thru Friday

There’s this huggggge stigma revolving around bloggers claiming that the job is easy, it isn’t really work, it isn’t even really a JOB, etc. etc. Yes, I get it, walking around a mall and shopping doesn’t feel like work a lot of the time, and picking selects from line sheets is still REALLY fun, but there’s a lot of other aspects to the job that are not glamorous at all, and are rather boring like every other job. I can honestly say after working full-time and blogging full-time that the blog is just as much work, but the workflow is just different. There’s hard deadlines, and then there’s things that are on your to-do list that you want to get to, but you may keep pushing out week-to-week (like this post, for example! I’ve been wanting to write it for a while, but just didn’t have the time!)


So, to show you how I run my own business, and also to show you how to schedule out your own week if you’re interested in running a blog full-time, I finally got around to writing this post! If you follow on instagram, you’ve most likely seen a lot of this on my Stories already. Here’s what I worked on each day of the week! I have certain things that are set in stone for each day, and others that just happen when they happen.


  • (every week) I write my blog posts for the week – I usually write at least Monday thru Wednesdays posts after Hudson goes to bed. Monday’s post is usually a shopping focused post, so the graphic takes me a bit of time to make. Tuesday is generally an outfit post, and Wednesday is a personal post, so the entire time investment is a few hours.
  • (every week) Edit + post 1 instagram photo
  • (varies) Matt and I shot 1 campaign that is set to go live in 2 weeks, but the content was due for approvals.


  • (every week) I wake up and tackle my weekend e-mails, since I try to stay off e-mail over the weekend.
  • (every week) Every morning I respond to Instagram DM’s. I try to answer as many as I can every day!
  • (every week) Edit + post 1 instagram photo
  • (every week) Share the blog post that just went live on social media channels
  • (every week) Shoot and edit the images for the weekly giveaway post and add it to my Stories
  • (varies) Update my Rewardstyle account, and delete sold out items / add new items I may have bought that week
  • (varies) Edit photos from the weekend in Lightroom
  • (varies) Choose selects from brands that offer gifting vouchers – today it was from Sezane
  • (varies) Write additional posts on my to-do list such as this one!
  • Shoot outfit photos


  • (every week) Edit + post 1 instagram photo
  • (every week) Share the blog post that just went live on social media channels
  • (varies) Take a call regarding an upcoming campaign
  • (varies) Shoot 1 campaign video that is due for approval, and shoot outfit photos for unsponsored instagram content
  • (varies) Put together furniture for my upcoming West Elm feature, and put final touches on the office before shooting it + submitting


  • (every week) Edit + post 1 instagram photo
  • (every week) Share the blog post that just went live on social media channels
  • (varies) Head into NYC for an event I am being compensated to attend + share. The event is at noon.
  • (varies) Shoot with Matt around NYC because we are both together on this day
  • (varies) Edit photos from the day in Lightroom
  • (varies) Respond to e-mails


  • (every week) Edit + post 1 instagram photo
  • (varies) Head into the city to attend an uncompensated Old Navy event at 8:30AM
  • (varies) Head to a Furla preview directly afterward
  • (varies) Shoot photos with Noelle throughout the day for unsponsored content


  • (every week) Edit + post 1 instagram photo
  • (every week) Share the blog post that just went live on social media channels
  • (varies) Shoot 1 upcoming campaign with Matt that is due for approvals
  • (varies) Shoot and submit photos of our office reveal for West Elm
  • (varies) Wrap up any e-mails that need to be sent before the week closes
  • (varies) Add any expenses to my spreadsheet for tax purposes
  • (varies) Mark all campaigns that were invoiced by my manager, and check-in on what invoices have been paid/ which are overdue to follow-up


So there you have it, a loose idea of what one week in the life of a blogger looks like! There’s a lot of behind the scenes editing, e-mailing, Reward style linking, event attendance and invoicing that may go on without being shared. Just remember that for every post or story, time and thought went into it on the back end! 🙂


8 comments so far.
  • this is such a great look into what goes on behind the scenes! it’s wild that people still don’t understand that having a blog (full- or part-time) is hard work. xx

  • Red Rachel

    This is so informative! Thanks for being candid and sharing… you’re crushing it, lady!

  • I love this. It feels like a lot of people *do* know blogs and blogging are jobs and work, but it is still so new people don’t know what that work is, or what compromises the day’s tasks. This is such an interesting look at behind the scenes and what is really involved, especially what work you are being compensated for by companies versus not (like, I was interested to see that some events are compensated and some you just choose to attend. I’m sure both are fun and also good for networking and for getting content, but I hadn’t considered some of the logistics of that). THanks for this honest look.

  • Daeyz

    Love this post, it is so insightful! I hope to be able to grow my blog to be able to work full-time on it!


  • How cool is that shoe-ladder?!

  • The American Vagabond

    Thank you for this post it really helps someone trying to enter this world and figuring out how to schedule

  • This is so fascinating, I loved reading this when you posted every day on Instagram and it is so useful to have it as a blog post to refer to. I love how organised you are, but still leave time for things to change – I definitely aspire to be more like this with my posting and post more than one post a week! Thank you for always providing so much help and inspiration!

    Holly from The Art of Being Holly xo

  • Kayla Johnston

    Thank you so much for this! This is huge. I’m just starting out what I would love to become part time blogging, and seeing your full schedule was so helpful and encouraging. I feel like I can start planning a bit better now!